Fashion Forecasting is the means by which companies within the fashion industry determine what colors, textiles, and styles will be popular during upcoming seasons in order to increase revenue through the production of pieces that will market well. The means by which forecasting for upcoming seasons is determined involve data analyzing, social media browsing, and careful decision-making. When done poorly, fashion forecasting can be the cause of a company going under whereas, when done well, it can be the reason that a given company flourishes in the industry.
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Three important factors to forecast prior to designing and manufacturing new lines include colors, textiles, and styles. The three boxes above each represent one of those forecasts for the Autumn/Winter 2023/24 lines and when clicked on will offer a mood board for that topic.
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The subject I selected as my forecasting choice is Mermaidcore Autumn/Winter 2023/24. This includes colors, textiles, and styles which I believe will be popularized during the Autumn/Winter lines.