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The Scoop On

Fashion Gatekeepers

Fashion Gatekeepers are those in the fashion industry who are responsible for the publicity which causes popularity in trends in a season. These include the highest level of editors, designers, stylists, photographers, and buyers. Gatekeepers hold immense weight when it comes to the rise or decline of businesses during any given phase because they essentially guide the public into desiring certain looks and brands through their publicity of those things.

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Laura Brown

Laura Brown is the former editor-in-chief of InStyle, a leading fashion and beauty magazine. Beginning her position in 2016, Laura brought vibrance into the magazine, developed it in diversity, and engaged the readership in the six years in which she held the position. Due to her position as editor-in-chief, Laura was able to influence the readers of InStyle through her decisions in editing and held the final say in what would be published in each magazine.

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Patrick Demarchelier

Patrick was a renowned photographer who helped to shape fashion through his work. A gatekeeper of note due to his ability to guide those interested in fashion through his choice of dress, angle, and color in his photography. Having shot many well-known models, actors, and members of the royal family, it is apparent that Patrick's signature style was to photograph in black and white.

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Richard Hayne

Richard is the founder, chairman, and president of Urban Outfitters.  Not only did he start the foundations of the company when he was just 23 years old, but he created an entire line of stores which each strived to offer a specific customer a world of items to allow them to express themselves accurately. Richard and his wife began Urban Outfitters, Anthropologie, and Free People amongst several other fashion retailers, and through this, influenced women in their target age bracket by offering them attire, decor, and accessories all in one location. Richard is a gatekeeper on the more everyday wear level and has a flowy, hippie-inspired signature style.

Gigi Hadid

Gigi is an American model who is a gatekeeper to all those interested in the fashion industry. After working meticulously her whole life to establish a name for herself, Gigi is now known for her runway shows and choice of whom she walks for. This influences everyone interested in fashion to want to invest in the pieces she wears on the catwalk. Off of the runway she is known for her street style which carries an air of elegance and practicality. 

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Kimberley Gordon 

Kimberely is the founder and creative director of the brand Selkie which is known for its elegant puff dresses and femininity. Having a background in film and fine art, Kimberley is a gatekeeper in that she knows how to channel her designs to bring in a positive outcome for the business. Her designs are known for their femininity and this reels in women from all different countries and who are all different sizes due to the brand's inclusive sizing. Additionally, Selkie is known for its sustainability due to it being a no-waste company. 

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